Founded in 2007, NAU was a start-up apparel company based in Portland, Oregon. They were driven by three principles — beauty, performance and sustainability. Skylab was hired to bring these deﬁning truths to life with a disruptive retail strategy and a physical brand experience that set a new bar across all categories. Skylab concepted retail locations called “webfronts” that act as a three-dimensional realization of the company’s primary sales channel – the internet. The plan leverages a small and adaptable footprint, limited backstock, digital storytelling platforms and a prefabricated environment built of eco-friendly recyclable MDF ﬁxtures. As a modular, freestanding environment, the design reduces waste by reusing existing ﬂooring, walls, storefront, dressing rooms, egress lighting, HVAC, plumbing and electrical distribution. Skylab developed a fresh retail model that is agile, inspiring and most of all, scalable.